Linked page: http://www.facebook.com/event.php?eid=145961718797174

NEWS RELEASE
URGENT Immediate Release

BENEFIT CONCERT

“KNOW YOUR FOOD – LOVE YOUR ISLAND” for LIFECYCLES ORG.
Focusing on continuing awareness of local food production and
sustainability on Vancouver Island

VICTORIA – Sustainability of our island food resources is top-of-mind
at present and The HomeGrown Collective are determined to channel
that awareness into action. A concert featuring some of Victoria’s top
local talent will be held Thursday 3 March at 7pm at the Victoria
Event Centre, 1415 Broad Str benefitting LifeCycles and the continuing
momentum of the local food movement.
The event intends to highlight the importance of buying and growing food
locally so that the Island develops a sustainable food system that supports
at least 50% of the population by 2015. Proceeds to go to Lifecycles
– a local non-profit dedicated to teaching people how to grow their own
produce and initiating projects that focus on local food production and
sustainability.

“Most people here are unaware how we would be affected should there
be a (natural) disaster that affects ferry transport to Vancouver Island.
Basically the shelves of most grocers would be bare within 4-5 days.
Together with various like-minded groups we are intent on making people
aware that if we support local we will effectively build a sustainable food
supply and that such a threat would be of little consequence” said Scott
Kelly, Director of HomeGrown Collective and organiser of the event.

The event will showcase various video clips from local food initiatives
as well as other island food supply organisations. The remainder of the
evening will feature a musical line-up some of the more popular bands and
musicians in Victoria.

Media are welcome to contact Mr Scott Kelly, Director –
HomeGrown Collective and event organizer, at 250-882-3454 or

scott@gentleearth.ca for interviews or further information, and/or visit
http://www.homegrowncollective.ca
Media wishing to attend the event are asked to contact Mr Kelly
ASAP.

About Lifecycles:
Lifecycles is a non-profit, community-based organization dedicated to cultivating
awareness of and initiating action around food, health and urban sustainability in
the Greater Victoria community. This predominantly youth driven organization is
geared towards education and building community connections through hands-on
projects that work towards creating better local and global food security. Website:
http://www.lifecyclesproject.ca

About HomeGrownCollective.ca:
A group of concerned citizens in Victoria that collaborate on projects to highlight local
initiatives that impact our food supply on Vancouver Island. Members are from all walks
of life: farmers, gardeners, foodies, communications and entertainment producers and
thought leaders -all believing in taking back our power as a solidarity community and
with a vision of feeding 50% of our population by 2015. We are focussed on building
relationship with and cooperating with the media/ Government/ community groups/
awareness events to build awareness and action. We support local farmers, community
markets and groups like Lifecycles, the ICC, Downtown Market Society etc. to develop
resilience through local food production. With community and direction it’s easy to get
growing!

For further information:
Media Contact: Scott Kelly, Director – HomeGrown Collective
Phone: 250-882-3454
Email: scott@gentleearth.ca
Website: http://www.homegrowncollective.ca