← See more news

The black sheep in a stagnating fitness landscape

Alice writes about our trip to the east this summer

Alice Bracegirdle 26 August 2014 Internal | Blog | News Release | CREW Blog 4

The last time you heard from us we were getting ready for Canada’s biggest fitness conference: CanFitPro Toronto

How was it?

Well, to be honest, it was much more education than anything.

Yes, our sessions rocked.

Yes, our booth was amazing (thanks to our ten incredible CREW Members who volunteered their time all weekend!).

And yes, we had a really wonderful time. Exhausting, but wonderful!

But what really struck me, was how incredibly unique, revolutionary, and individual Bellyfit® is within the fitness landscape.

Inside my own personal bubble, sometimes I don’t realize how much the world still needs our Body Lovin’ Message! Well, now I know! It REALLY needs it.

The primary message of the North American Fitness Industry is still focused on a completely unrealistic ideal of the female body and certainly not encouraging women to love their curves, celebrate their diversity or embrace their natural beauty! The message is still telling us to strive for a skin and bones silicon silhouette, and you’ll certainly be able to find that perfect whey supplement and lycra outfit to get you there.

So, in a sea (literally) of hyped up gadgets, guaranteed results, ballistic bouncing and spray tans, Bellyfit® was the black sheep, waving a flag of ‘Practice Radical Body Love’ and ‘Real is the new Sexy!’.

Were we well received?
You betcha!

There were tears in the eyes of some women who really GOT IT and who couldn’t express their gratitude enough. And the general feedback from our peers was that we are dominating the ‘women only’ niche and the world is waiting for us to shake up the global stage!
And with YOUR help, this is what we plan on doing!

From Toronto, the Bellyfit Team headed East to Quebec where they were hosted by three different studios! All classes were packed and full of beautiful, vibrant, enthusiastic women, and the piece de resistance was a fundraiser for Cancer with 180 tickets sold and $1300 raised for cancer research! Tres Bon!!!
Thank you to everyone who joined us on the path. We are already looking forward to next Summer!

Stay soft.
Keep it real.
And get radical!
Yours in truth,
alice

Printer Friendly Version

Leave a Comment

required

Post Discussion

Leave a comment

4
7:20 pm 19.01.2015
Amy Tyler

The 2014 CanFitPro was my first encounter with Bellyfit and I stopped dead in my tracks when I stumbled across your live class. I was hooked! The message is such a powerful one of self love and healing,  the music is unlike anything you currently hear in the industry, and it is such a unique blend of so many styles (which I’ve never been able to find my perfect fit) THIS is PERFECT! I’m eagerly awaiting the new online instructor training program so I can not only enjoy this myself but help share BellyFit with everyone!

4
7:30 am 28.08.2014
Holly Schroeder

Bellyfit’s message of self-love definitely makes it unique. I also love the brilliant combination of cardio, strength and stretch that work together to balance mind, body and spirit. It truly is a revolutionary approach to health.

4
4:12 pm 27.08.2014
Arriane Eva Morrin

Love it ! well done Alice smile

4
12:06 pm 27.08.2014
Nancy Trunzo

This is a paradigm shift for sure!